The day Steve Jobs announced the new iPhone, I drove home from work nervous. I imagine that lots of first-adopter-types felt a similar queasiness at the idea of walking through the front door and rationalizing to their spouses that it wasn't enough to own just the first iPhone. Now we had to have the second.
My wife was watching the network news and had apparently seen a report about the new phone. She said, "You're not getting the new iPhone." I said, "Yes, I am." She said, "Then we're getting a divorce." She was kidding (I think).
How does one value an item? According to those who design prices, expensive items are used to calibrate our value system, then the cheaper stuff seems good value.
"You're not going to spend another $400 or $500 on an iPhone when you have a perfect one right in your pocket," she added. I said, "You are so right. I'm going to spend $199." She stared at me for several seconds, and then she asked me a question that made my heart flutter: "So am I going to get your old iPhone?"
And it works on men and women.
On a related note, Vodacom are taking pre-orders for the iPhone.
0 comments:
Post a Comment